The Case Designer — website & character concept

Make technical protective cases easier to understand and more engaging: connect the equipment, the person using it and the expertise behind a custom solution.

The challenge — move beyond specifications and another black box. Show how case design relates to real equipment and the work people need to do.

The website concept — ‘Protect what you work with’ leads into product categories and a custom-solutions journey. The board explores case presentation, organised tool interiors and bespoke fitting.

The character directions — The Engineer is the practical, approachable expert: a mentor who turns a problem into a design. The Guardian personifies protection, giving the same idea a more cinematic visual form.

The storyboard — The Challenge → The Design → Ready To Go. A professional's equipment problem becomes a design discussion, then a proposed case solution, shown as illustrated story frames.

Development concept: a website and character world with proposed 3–5 minute hero episodes and 15-second social trailers. Any product performance or certification claims would come from the manufacturer's own testing.

Hero

The customer — a professional with a mission

Enemy

The operational problem: weight, impact, weather, disorder, mobility, security, cost or lost time

Mentor

The Case Designer, who diagnoses the threat

Tool

The engineered case solution that makes the mission possible